2021欧洲杯买球

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从马化腾分享的三个案例,看“互联网+”如何为传统企业赋能
2021-12-22 04:08:04

4YUE20RI,2017ZHONGGUO“HULIANWANG++”SHUZIJINGJIFENGHUIZAIHANGZHOUJUBAN。ZHEICIDAHUI,YI“FUNENGXINJIEGOU,LIANJIEXINDONGNENG”WEIZHUTI,QUANGUO2000DUOWEIZHENGQIXUEJIERENSHICANHUI,QIZHONGJIUBAOKUOZHUMINGJINGJIXUEJIAZHOUQIREN、WAHAHAJITUANDONGSHIZHANGJIANZONGJINGLIZONGQINGHOU、LIANXIANGJITUANDONGSHIZHANGJIANCEOYANGYUANQINGDENGZHONGLIANGJIJIABIN。DANGRAN,TENGXUNGONGSIDONGSHIHUIZHUXIJIANCEOMAHUATENGSHIBIBUKESHAODE。

JIRANSHIYAO“LIANJIEXINDONGNENG”,"GUANYU“HULIANWANG+”FUNENGJINGJIZHUANXINGDEHUATIYEJIUCHENGWEIZHONGDIAN。TENGXUNJINJINIANJIJIJIANXING“HULIANWANG+”,YUHENDUOQIYEDOUYOUYIDINGDEHEZUO,DUIYUFUNENGQIYEDEGANZHIGENGSHEN。MAHUATENGRENWEI,“HULIANWANG+”FUNENGSHITIJINGJIJIANGCHUANGZAOJUDADECHUANGXINJIHUI,ZHENGYOUQIANRUSHEN,YUGENGDUOBUTONGJINGJILINGYUJIEHECHANSHENGXINMOSHI,"HULIANWANGGONGSIYUBUTONGCHANYEJINYIBUJIAQIANGRONGHECHUANGXIN。WEILESHUOMINGDEZHEIYIDIAN,TAZAIFENXIANGZHONGJULEHENDUOLIZI。QIZHONGDESANGEANLIJIJUDAIBIAOXING,NENGGOUHENHAODIQUANSHI“HULIANWANG+”CHUANTONGQIYEZHIHOUDEQIANGDADONGNENG。XIAMIAN,JIUGENDAJIALIAOLIAO“HULIANWANG+”SHIRUHEWEICHUANTONGQIYEFUNENGDE。

案例一:北京邮政的效率大提升

DIYIGEANLI,SHIGUANYUHULIANWANG+WULIUDE,XIAOMAGEFENXIANGLEYIGEBEIJINGYOUZHENGDEANLI。BEIJINGYOUZHENGTONGGUOTENGXUNDEDIZHIJIEXIFUWU,ZUODAOLEYOUXIAOTISHENGYOUZHENGFUWUDEDIZHIPIPEILV,CONG90%TISHENGDAO96%。6%DEXIAOLVTISHENG,SHIDEJINZAIBEIJINGRENGONGGANSHEDEBAOGUOSHULIANG,JIUCONGMEIRI5000DANXUNSUXIAJIANGDAO1000DAN。BAOGUODETUIZHUANLV,YECONG8%JIANGDAO6%。JINJINSHIYIGEDIZHIJIEXIFUWU,JIURANGBEIJINGYOUZHENGDEGONGZUOXIAOLVFASHENGZHEIMEDABIANHUA。

DIZHIJIEXIFUWUZHISHIWULIUXITONGDEYIGEQIANCENGYINGYONG,QISHIRANGYONGHUGANZHIZUIWEIQIANGLIEDESHIWEIXINXIADAN。MUQIAN,BAOKUOSITONGYIDAZAINEIDEDABUFENWULIU,DOUZHICHIKEHUZAIWEIXINSHANGZHIJIEXIADAN,GENBENBUXUYAOXIANGYIQIANNEIYANGDADIANHUAXIADANHUOZHEZHAOWULIUXIAOGE。QISHICAOZUOHENJIANDAN,ZHIYAOGUANZHUMOUGEWULIUGONGSIDEWEIXINGONGHAO,JIUKEYIZAIZHUYEMIANXUANZEXIANGYINGGONGNENGJINXINGXIADAN,YONGHUFANGBIANWULIUYESHENGXIN,ZHEIJIUSHI“HULIANWANG+”WEIDAJIADAILAIDESHENGHUOFUWUSHANGDEBIANJIE。RUGUOWULIUQIYENENGGOUCONGDICENGJINXINGCHEDIDEHULIANWANGHUAGAIZAO,XIAOLVHAINENGDAFUTISHENG。

案例二:三一重工的服务化转型

DIERGEANLI,SHIHULIANWANG+ZHIZAOYEDE。SANYIZHONGGONGSHIZHIZAOYEDEDIANXINGDAIBIAO,ZHIZAONENGLIFEICHANGZHIQIANG,PINGJUNMEI5FENZHONGKEYISHENGCHANXIAXIANYITAIWAJUEJI。DANSHI,SANYIZHONGGONGDESHANGYEMOSHIBINGBUSHIMAIWANJIXIEJIUJIESHULE,HAIXUYAOWEIKEHUTIGONGWEIXIU、GUZHANGXIANGYING、BEIJIAN、KUCUNDENGHENDUODESHOUHOUFUWU。WEILETIGAOFUWUXIAOLV,SANYIZHONGGONGYUTENGXUNYUNGONGTONGDAJIANLEYIGEGONGYEHULIANWANGPINGTAI。ZHEIGEPINGTAI,BAQUANQIUCHAOGUO30WANTAIZHONGXINGJIXIESHEBEITONGGUOHULIANWANGLIANJIEQILAI,SHISHICAIJICHAOGUO1WANGECANSHU。ZHEIYANGZUOJIEGUOSHI,JIXIESHEBEIZAIRENHEDIDIANRENHESHIJIANCHUXIANGUZHANG,PINGTAIDOUNENGLIJIGANZHI,SHIXIANLEFUWURENYUAN2XIAOSHIDAOXIANCHANG20XIAOSHIJIEJUEWENTIDEGAOXIAOSHOUHOUFUWU。

ZHEIYANGYILAI,SANYIZHONGGONGJIUBUZHISHIGESHENGCHANZHIZAOJIXIESHEBEIDEQIYE,SHANGYEMOSHIYICONGCHUNZHIZAOYEZHUANBIANCHENGFUWUYE。CHUBUZUOZICHANSHEBEIDESHOUHOUFUWU,HOUQIDESHOUHOUFUWUSHIWANQUANKEYIKAIFANGJIQITASHANGJIADE,ZHUANMENCHENGJIEXINGYEDEJIXIESHOUHOUFUWU。SHENZHI,HAIKEYIZUOZULINFUWU,MAIBUQIDAXINGSHEBEIDESHIGONGDANWEI,KEYIZULINQISHEBEI。RUGUOQIANBUGOUDANXIANGYOUXIANGGOUMAISHEBEI,ZHIXUYAOSHOUFUJIUXING,SANYIZHONGGONGKEYIWEIQITIGONGGONGYINGLIANJINRONGFUWU。ZAIZHEIYANGDESHANGYEMOSHIZHONG,FUWUSHIZHUTI,SHENGCHANZHIZAOFANERCHENGLEZUIJICHUDEHUANJIE。

SHISHISHANG,WEIRAOJIXIESHEBEIDEGOUMAI、SHOUHOU、PEIXUNDENGLIUCHENGDOUKEYIYANSHENGCHUXIANGGUANDEFUWU,SHANGJIAHAIKEYILIANHEGENGDUODEDISANFANGFUWUSHANGWEIYONGHUTIGONGGEZHONGGEYANGDEFUWU,JIUKANCHANGSHANGZENMEQUXIANGQUZUOLE。ZHEIZHONGYINHULIANWANGERBIANQIANGDADESHANGYEMOSHI,YEJIUSHIHULIANWANGQIYECHANGSHUODESHENGTAI。CHUANTONGZHIZAOYONGXINXIJISHUSHISHILIANWANGZHIHOU,QISHENGCHANGUANXIYIJISHANGYEMOSHIDOUHUIFASHENGZHIBIAN,ZHEIZHONGXINSHANGYEMOSHISUOCHANSHENGDEJIAZHI,BINGBUBIHULIANWANGQIYECHA,QIEBIHULIANWANGQIYEGENGJIEDIQI。

案例三:通威集团的“滴滴医鱼”及个性化养鱼

DISANGEANLI,SHIHULIANWANG+SHUICHANDE,XIAOMAGEJULETONGWEIGUFENDELIZI。TONGWEIGUFENLISHUYUTONGWEIJITUAN,SHIQUANQIUZUIDADESHUICHANSILIAOSHENGCHANQIYE。SHUICHANSHIYIGEFEICHANGCHUANTONGDEXINGYE,ZENMEGENHULIANWANGJIEHENI?2015NIAN,TONGWEITICHULE“HULIANWANG+SHUICHAN”DEGAINIAN,TAMENTONGGUOWEIXINQIYEHAO“YUMIAOTONG”HE“YUJIATONG”,JIANGYUMIAOQIYEHEXUQIUFANGXIANJIEQILAI,BAOKUOYANGCHENGZHIHOUDECHENGJIAODOUTONGGUOWEIXINLIANJIE",ZHEIBIZHIQIANSHIYONGPCYAOFANGBIANKUAIJIEDEDUO。

TAMENHAISHIYONGLEGONGXIANGJINGJIMOSHI,ZUOLEYIGEJIAO“YUBINGTONG”DEYINGYONG。SHIYONGLEISIDIDIDELBSDEMOSHI,CHUANGZAOLESHUICHANJIEDE“DIDIYIYU”。SHENMEYISINI?BIRUSHUO,NIJIAYUTANGLIYANGDEYUSHENGLEBING,GUOQUDOUYAODAOCHUQUZHAOYISHENG,HENYOUKENENGHUIDANWUYIQING。XIANZAIHAOLE,NIKEYIZHIJIEZAIAPPSHANGXUNZHAOLINIZUIJINDEYUBINGZHUANJIA,XUANZEYONGHUPINGJIAGAODEZHUANJIALAIJINIDEYUZHIBING。GUOQUSHINIZHAOZHUANJIA,XIANZAIZESHIZHUANJIALAIZHAONI,XIAOLVJUEDUISHIBUYIYANGDE。XUQIUYUGONGYINGGUANXI,YEFASHENGLEHENDADEBIANHUA,ERTONGWEIZHISHIYONGLEYIGEAPPDUIJIELEGEFANGDEXUQIU,ZHEIJIUSHI“HULIANWANG+”DELILIANG。

MUQIAN,ZHEIJIAYUQIYIJINGSHIXIANLEGEXINGHUAYANGYU。YUMINKEYITONGGUOWEIXINGONGZHONGHAOHEAPP,XUANZETAMENXIHUANDEGEXINGHUAYUMIAO,RANHOUZAITONGGUOWANGLUOGUANCHASHUIZHI、WEIYANGQINGKUANG,ZUIHOUJIANGDINGZHIYANGCHENGDEYUMAIXIALAI。ZHEIGEMOSHIYIHOUKEYIZAIZUOXIHUA,KEJIANGSHICHANGDENGDUOZHONGSHUJUJIERU,TONGGUODASHUJUJINYIBUZHIDAOYUMINXIAYINIANDESHICHANGQINGKUANG,NAZHONGYUHAOMAIJIUYANGNAZHONGYU,KEYIRANGYANGYUBIANDEGENGJIAGEXINGHUA。

YISHANG,DOUSHIBIJIAODIANXINGDEHULIANWANG+CHUANTONGQIYEDEANLI。DAJIANENGKANDAO,BUGUANSHIDUOMECHUANTONGDEQIYE,ZHIYAONENGYONGHAOHULIANWANG,JIUKEYIBENGFACHUHENDAHUOLI。ZHEIZUYIRANGYIGEQIYESHIXIANSHENGJIZHUANXINGYUMOSHIZAIZAO,SHENZHIHUIDAIDONGZHENGGEXINGYEDEJUBIAN。“HULIANWANG+”JIYUCHUANTONGQIYEDEFUNENG,KEYIZHUANHUACHENGFEICHANGDADEXIAOYONG。

ZHEILI,WOMENZHISHUOLESANGEANLI,SHISHISHANG,“HULIANWANG+”FUNENGXIAOYINGZHENGCONGZHENGWU、MINSHENGDENGWEILAOBAIXINGXIXIXIANGGUANDELINGYU,XIANGHANGKONG、ZHIZAOYEDENGZHONGDUOXINGYEYANSHEN,BINGYIJINGCHENGWEILADONGGUOMINJINGJIFAZHANDEXINDONGNENG。“HULIANWANG+”TUIDONGGECHANYEFAZHAN,XINGYESHENGJIZHUANXINGXUYAORONGHEHULIANWANG。“HULIANWANG+”ZHENGSHIQIZHONGDEFANGFAYUSHOUDUAN,ZUIZHONGCUCHENGSHEHUIQUANCHANYEYUHULIANWANGXIANGRONGHE。

MAHUATENGYESHUO, “HULIANWANG+”SHISHOUDUAN,SHUZIJINGJISHIJIEGUO。ZUIZHONGDEJIEGUO,BIANSHISHITIJINGJIWANQUANJINHUACHENGSHUZIJINGJI,ZHEIYITIANZAOWANHUIDAOLAI。

【WANGJIWEI,SHANGYEMOSHIPINGLUNREN,ZHUANLANZUOZHE,GUANZHUTMTYUIOT,ZHUANZHUHULIANWANG+JIQIYEZHUANXINGYANJIU。】

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